PowerUp raises $12M in Series A to expand access to high-quality mutual fund advisory

We’re excited to share a huge milestone: PowerUp has raised $12 million in a Series A round.

This round was led by Peak XV, with continued support from our existing backers: Accel, Blume Ventures, Kae Capital, 8i Ventures and DevC.

But for us, this milestone isn’t just about the fundraise.
It’s about the problem we’re solving, and the people who believe in it.

India today has nearly 60 million mutual fund investors. SIPs are at an all-time high.

But the majority of working professionals struggle to make prudent money decisions – not due to lack of intent, but because quality, unbiased investment advice is hard to find.

At PowerUp, our mission is to solve exactly this: To make high-quality, 100% unbiased investment advisory accessible to every Indian at a fraction of the traditional costs.

💙 The love from our users

We are humbled by the support we have received from our users.

In just 8 months, PowerUp has grown at a pace we couldn’t have imagined:

• 5 lakh active users
• 25,000+ Elite members
• ₹65,500+ Cr in AUM tracked

We’re grateful to everyone who has supported us, shared feedback, and referred us to friends and family.

It’s been heartwarming to have customers who deeply care and are always wishing well for us.

→ Here’s a glimpse of us breaking this news to some of our users:

⭐️ What’s coming in 2026

The coming year will be an even bigger year for us.

“This fundraise enables us to strengthen our advisory and research capabilities,” said Prateek Jindal, Founder & CEO of PowerUp Money.

“We’d scale PowerUp Elite, launch PowerUp Infinite, and work towards building India’s most trusted, zero-commission mutual fund advisory platform that will help millions of investors invest with clarity and confidence.”

➡️ Strengthening our research & advisory foundation

This fundraise enables us to significantly scale the heart of our product – the advisory and research engine that powers all our recommendations.

We will be investing heavily in deepening our infrastructure and guide our users with better insights – to help them accelerate their long term wealth creation.

➡️ Expanding & improving the Elite experience

The upcoming products coming very soon to the 🔶 PowerUp Elite suite:

→ Family Portfolios: See and manage your family’s mutual fund investments, all in one single app

→ Regular to Direct: Get a tax-efficient, step-by-step plan to switch from Regular to Direct funds

→ Power Allocation: Build the right portfolio mix, personalised to your goals and risk appetite – across SIPs, lumpsum, and existing holdings

These features will make Elite more comprehensive, more personalised, and more actionable than ever before.

➡️ Introducing PowerUp Infinite

We’re also preparing to launch Infinte, a 1:1 personalised advisory service where a team of experts will manage your portfolio at all times.

Infinite is designed to be your trusted partner for every financial goal that helps you with end-to-end portfolio management – from fund selection & rebalancing to execution.

The aim for this is to provide 100% unbiased, transparent advisory – so our users are always in the know of their investments, without ever feeling like it’s a black box.

Our Beta list for this is open. In case you wish to be a part of it, please write to ankit@powerup.money.

➡️ Mutual Fund Execution – directly from the PowerUp app

Coming very soon, you will be able to buy and sell mutual funds directly on the PowerUp app.

This will make acting on your personalised recommendations seamless – and bring your full investing journey under one roof.

---

We’re excited to bring all of this and more your way – and to make mutual fund investing feel simpler and more effortless than ever.

Thank you for believing in us.
And thank you for being part of this journey.