We heard you: An update on PowerUp Elite pricing

At PowerUp, our mission has always been to make high-quality mutual fund advisory accessible to every Indian investor at a fraction of the cost.

Today, most investment advisory services charge anywhere between ₹20,000–₹50,000 a year, or take 1–1.2% of your total AUM annually.

We built PowerUp Elite to change that — to democratize high quality investment advisory and make it accessible for every Indian.

🚀 How it started

While the base price for the Elite membership is ₹1,999/year + GST, we launched with an early-bird price of ₹999/year + GST for our first 10,000 members.

When we crossed 15,000 members on 21st October, we introduced a special price of ₹1,499/year + GST, available for the next 15,000 members.

💬 What we heard from you

Over the last few days, we received hundreds of messages from users sharing honest feedback about our pricing.

Here’s what most of you told us:

• “We love what Elite offers, but we’d like to experience it first at ₹999/year + GST — once we see the value, we’ll happily renew at ₹1,999.”


• “Power Allocation” and “Family Portfolios” are exciting features — the price increase should come once these go live.

This feedback resonated deeply with us. It was fair, logical, and aligned with our user-first philosophy.

⭐️ The good news

Starting 31st October, we’re bringing back the ₹999/year + GST pricing for a limited time.

This is our way of ensuring that more investors can experience the full power of Elite before we complete the product suite.

And to keep things completely fair, we are refunding the difference for all members who joined Elite at ₹1,499/year + GST.

🔶 What’s coming next on Elite

This quarter, we’re rolling out three major features that will complete the Elite experience:

• Power Select: Compare funds by rank, returns, and risk to find the ones that truly fit your portfolio
• Power Allocation: Build the right portfolio mix, personalised to your goals and risk appetite – across SIPs, lumpsum, and existing holdings
• Family Portfolios: See and manage your family’s mutual fund investments, all in one single app

Once these go live, Elite will move to its base price of ₹1,999/year + GST.

🌱 Putting our users first – always

Being user-first has always been our guiding principle. We actively listen to your feedback and continuously refine the PowerUp experience for you.

As a SEBI-registered RIA, we don’t earn any commissions from mutual fund houses. Our only incentive is to create a meaningful difference in your wealth creation journey.

At PowerUp, we’ll always keep Elite accessible and fairly priced — so millions of Indians can access the highest-quality mutual fund advisory at a fraction of traditional costs.

💙 15,000+ Elite members, and growing

We’re now a community of 3L+ investors with AUM of ~50,000 Cr, making PowerUp the fastest growing mutual fund advisory app in India.

And so far, we have welcomed 15,000+ Elite members. To every one of you — thank you.

Your feedback keeps us grounded, honest, and relentlessly focused on building the future of investing in India.