PowerUp Money Raises $7.1 Million in seed round to make Mutual Fund Investing effortless for Indians

If you’ve ever felt overwhelmed trying to choose the right mutual funds, you’re not alone. In a market with over 5,000 funds and limited access to quality advice, most Indian investors are left guessing. Some rely on past returns. Others on WhatsApp forwards. Very few feel truly confident.

At PowerUp Money, we’re changing that — and today, we’re thrilled to share a major milestone in that journey: We’ve raised $7.1 million in seed funding, co-led by Accel, Blume Ventures, and Kae Capital, with participation from 8i Ventures, DeVC, and some of India’s top angels.

More than funding, this is a strong vote of confidence in our mission:
To make mutual fund investing effortless for India’s 100 million investors.

🧩 How it began – The problem no one talks about

Mutual funds were meant to simplify investing.
Instead, they’ve become a maze.

You’ve probably heard one of these:
“This fund gave great returns last year.”
“My CA said this one is good.”
“I just picked what my friend invested in.”

And just like that — portfolios stay cluttered, unattended, and underperforming.

That’s why we built 🔷 Power Mutual Funds: To help you manage your portfolio with the same discipline and clarity of a top advisor, without needing one. 

All in an app. All for free.

“Most Indian investors start with SIPs or one-time investments, but don’t know what to do next. Portfolios are left unattended for years — we want to fix this,” said Prateek Jindal, Founder & CEO of PowerUp Money. “We want to empower every investor with the right research and tools, in a way that’s simple and effortless. Getting the right advice at the right time compounds not just your money, but also your confidence as an investor.”

⚡️ For the serious investor: PowerUp Elite

To further our commitment to our mission, we recently launched 🔶PowerUp Elite for those who want to invest like the best. Elite brings direct access to institutional-grade research and actionable insights that the top 1% rely on. Whether it’s fund selection, portfolio reviews, rebalancing, or any other investment guidance – you get it all with Elite.

As Prateek, our Founder says “It’s for those who work hard to earn their money and want to grow it wisely without the time to manage it actively.”

💙 The consumer love is real

Ever since the launch in April, Power Mutual Funds has seen incredible traction, tracking over ₹3,000 crore (around $350 million) in assets for more than 25,000 customers, with strong month-on-month growth. 

This funding will help us:

• Supercharge our research and investment intelligence engine
• Launch buy/sell of mutual funds directly in-app (coming soon!)
• Add more depth and personalisation to PowerUp Elite
• Scale our advisory to reach millions more investors

🧭 PowerUp Money: Your long-term wealth partner

While mutual funds are at our core, we’re building a suite of wealth tools for every stage of your financial journey:

Power FD — Equity builds wealth, and debt adds balance. With Power FD, find the highest fixed deposit rates from RBI-regulated banks and NBFCs.

Power Age — Plan your long-term wealth with Power Age. Know when you can be financially independent, so you can work towards it an informed manner.